Strategize, Implement, Evaluate and repeat.
We begin by assessing the market, our clients business, and their competitors. We take the time to understand all aspects of their business. We want to know why customers choose them over everyone else. We want to know what makes them unique. Next, we then come up with a strategy that will help maximize each marketing dollar spent. This becomes more valuable for smaller businesses. We have to come up with a plan that allows us to compete against companies with larger budgets without spending more. Once we are done coming up with a strategy, we take time to carefully implement the campaign, making sure all of the settings are correct.
During the evaluation period, we highlight, feature and modify the parts of the campaign that we believe show potential. Any successful AdWords campaign should always be improving.